Chermaine Tan

Drove significant revenue and gross transaction value through strategic product design and implementation within a Web3.0 SaaS environment, securing key partnerships and expanding market reach.

• Spearheaded the design and implementation of on-chain Payments & Financial Reporting features, directly contributing to over $34M in Gross Transaction Value (GTV) and $100K+ in revenue.
• Secured a strategic partnership with dtcpay by developing and presenting compelling mockups, interactive prototypes, and video walk-throughs for the Token-to-Fiat Invoice Issuing feature.
• Pioneered and managed the initial integrations of a Web3.0 B2B SaaS platform with leading Web2.0 accounting software (Xero, Quickbooks), expanding market reach and business opportunities.
• Elevated brand engagement and messaging effectiveness as the sole Asia-representative at key Web3.0 events (The OnChain State, OpenFi, Safe{Con}2), designing impactful keynote visuals and strategic messaging for industry leaders.

Designed and prototyped user-centric Web3.0 products, collaborating with cross-functional teams and creating marketing materials to support campaign success.

• Designed and prototyped a suite of user-centric Web3.0 products, including a Guild Management System, NFT Gashapon Machine, and Paid Mobile Survey, utilizing Figma to ensure seamless user experiences across various scenarios.
• Fostered strong collaboration with cross-functional teams (product owners, developers) to facilitate smooth project execution and delivery across three different time zones.
• Developed compelling marketing materials, including pitch decks, landing pages, and social media graphics, to bolster educational Web3.0 campaigns and drive community engagement.

Designed core features and managed design system maintenance, taking the product from MVP to successful launch.

Led the entire product lifecycle for a free mobile productivity app, from initial concept to collaboration on development and launch.